Must-Do’s at Sturgis Motorcycle Rally
Posted July 2025
1. Ride the Legendary Roads
- Needles Highway (SD-87) — Famous for granite spires, tight curves, and tunnels.
- Iron Mountain Road (US-16A) — Known for its switchbacks and “pigtail” bridges.
- Spearfish Canyon — Stunning scenery with waterfalls and wildlife.
- Custer State Park — Watch for bison crossing the road.
- Vanocker Canyon — Less crowded, beautiful sweeping curves.
- Optional: Take a day trip to Devils Tower (WY) or Mount Rushmore.
2. Visit the Buffalo Chip
- The world’s largest motorcycle campground and concert venue.
- Catch big-name concerts and stunt shows.
- Experience the party atmosphere and meet riders from all over.
3. Cruise Downtown Sturgis (Main Street)
- Check out vendors, custom bikes, food trucks, and bars.
- Join the Downtown Roll—riding slowly through Main Street just to be seen.
- Shop for rally gear and souvenirs.
4. Attend a Bike Show or Custom Bike Contest
- See some of the most amazing custom motorcycles.
- Popular shows include the Black Hills Rally Custom Bike Show and events at the Chip.
5. Try Local Food & Drinks
- Sample classic South Dakota fare like bison burgers.
- Check out local breweries (Knuckle Brewing, Spearfish Brewing).
- Enjoy a cold beer at iconic bars like the Full Throttle Saloon or Iron Horse Saloon.
6. Camp With the Crowd
- Whether it’s wild at Buffalo Chip or chill at Glencoe, camping is part of the experience.
- Bond with fellow riders around campfires and late-night jams.
7. Explore Local Attractions
- Mount Rushmore National Memorial.
- Crazy Horse Memorial.
- Badlands National Park.
- Deadwood historic town for gaming and history.
8. Participate in a Group Ride or Charity Run
- Many groups organize rides benefiting veterans or local causes.
- It’s a great way to meet people and ride with a purpose.
9. Check Out the Vendor Rows
- Gear, apparel, bike parts, leather, patches — everything under the sun.
- Look for unique, custom items you can’t find online.
10. Stay Hydrated and Take Breaks
- Sounds obvious, but Sturgis is a marathon, not a sprint.
- Drink water frequently, especially riding in the heat.
