Where to Shop at Sturgis Motorcycle Rally

1. Vendor Rows on Main Street

• The heart of the shopping scene.
  
• Hundreds of vendors selling:
  
  • Custom bike parts & accessories
    
  • Leather jackets, vests, and chaps
    
  • T-shirts, hats, patches, and rally souvenirs
    
  • Jewelry, sunglasses, and biker swag
    
• Tip: Walk the whole row first before buying to compare prices.
  

2. Buffalo Chip Vendor Village

• Massive vendor area at the famous campground.
  
• Great for custom parts, unique art, and rally-specific merchandise.
  
• Often less crowded than Main Street.
  

3. Glencoe Campground Market

• Smaller, laid-back vendor area.
  
• Good for camping gear, food, and casual shopping away from the frenzy.
  

4. Local Motorcycle Shops in Sturgis

• Gonzenbach Harley-Davidson — New and used bikes, parts, and gear.
  
• Sturgis Motorcycle Museum & Hall of Fame Shop — Unique memorabilia and books.
  
• Dillon’s Motorcycle Rentals & Sales — Parts and accessories.
  

5. Full Throttle Saloon Gift Shop

• Iconic biker bar with branded apparel and gifts.
  
• Souvenirs like hats, shirts, and mugs.
  

6. Deadwood & Surrounding Towns

• Just a short ride away, Deadwood offers shops with Western wear, souvenirs, and local crafts.
  
• Great for unique gifts and a break from rally crowds.
  

7. Pop-up Shops & Food Truck Vendors

• Scattered around campgrounds and event sites.
  
• Grab snacks, drinks, and last-minute essentials.
  

Shopping Tips:

• Bring cash for smaller vendors.
  
• Bargain politely—many sellers will offer deals later in the rally.
  
• Check for authenticity—especially on leather and branded gear.
  
• Don’t buy first, browse first — prices can vary widely.